Tariffs Could Ruin My Small Business
Yair Reiner and Vishakha Darbha on April 28, 2025
Trump gave Apple a break. What about the lone entrepreneur?
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NYT > Business > Small Business
The White House Tech Bros Owe Their Fortunes to the Research They’re Killing
David Singer on April 28, 2025
Underlying many investments are breakthroughs in medicine and technology from great universities.
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How Sarah Paiji Yoo, the Co-Founder of Blueland, Spends Her Sundays
Devorah Lev-Tov on April 26, 2025
Sarah Paiji Yoo, the co-founder of Blueland, spends her Sunday hunting for ice cream, avoiding single-use plastic and getting a foot massage with her husband.
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Uncertainty Over Trump’s Tariffs Paralyzes U.S. Businesses
Daisuke Wakabayashi on April 25, 2025
The Times heard from hundreds of American companies, most of them small businesses, that face a reckoning because of President Trump’s steep import taxes.
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Phoebe Gates, the Daughter of Bill and Melinda Gates, Steps Into the Spotlight
Vanessa Friedman on April 24, 2025
Phoebe Gates, the youngest and most stylish of Bill and Melinda Gates’s children, steps into the spotlight as a founder of a new online shopping tool.
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Her Business Was Thriving. Then Came the Tariffs.
Michael Barbaro, Olivia Natt, Will Reid, Stella Tan, Marc Georges, Rowan Niemisto, Pat McCusker and Chris Wood on April 14, 2025
An interview with Beth Benike, who fears for the survival of her small business under Trump’s tariffs.
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The Former C.I.A. Officer Capitalizing On Europe’s Military Spending Boom
Adam Satariano on April 14, 2025
Eric Slesinger made a career shift from the spy agency to venture capital, championing military start-ups as Europe beefed up its defenses amid an uncertain relationship with the United States.
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America Is Learning the Wrong Lesson From Elon Musk’s Success
Adam Grant on April 14, 2025
Intimidation doesn’t elevate performance; it undermines people.
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A New Book About Baking Bread Is Only Sort of About Bread
Minju Pak on April 10, 2025
“Existential Bread,” a book by the poet and amateur baker Jim Franks, is only sort of about bread.
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I Invented a Popular Kitchen Gadget. Trump’s Tariffs Will Kill My Business.
Yair Reiner on April 8, 2025
The government’s promise to reshore the production of simple items like mine looks, from where I sit, like something of a fever dream.
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Small Businesses Face a ‘Tornado’ of Challenges: Cuts, Freezes and Now Tariffs
Lydia DePillis on April 6, 2025
President Trump vowed to aid entrepreneurs by reducing taxes and slicing red tape. But some owners say other policies have put them at a disadvantage.
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A Nail Art Neophyte Sits Down With a Manicurist
Sarah Bahr on April 2, 2025
I didn’t know a topcoat from a base coat. But writing about an unfamiliar subject made me a better reporter.
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The Nail Artist Mei Kawajiri’s Mind-Boggling Creations
Sarah Bahr and Sasha Arutyunova on March 29, 2025
Mei Kawajiri hand-paints and sculpts custom designs for a clientele that includes Heidi Klum and Bad Bunny.
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T.J. Byrnes, a No-Frills Irish Pub, Draws a Martini Crowd
Charles W. McFarlane on March 26, 2025
T.J. Byrnes, a low-key bar in the financial district of Manhattan, has survived Sept. 11, Hurricane Sandy and Covid lockdowns. Can it survive becoming cool?
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How Small Restaurants Are Dealing With Record Egg Prices
Martha C. White on April 1, 2025
Mom-and-pop businesses are trying to adapt to the soaring cost of eggs. The owners of four egg-centric restaurants across the country show how they are coping with this threat to their livelihoods.
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The Unlikely Friendship That Saved Lucy’s, a Homey New York Tavern
Alex Vadukul on March 18, 2025
When Lucy’s, a homey New York tavern, closed down and underwent a renovation, some longtime patrons feared the worst.
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Book Review: ‘Abundance,’ by Ezra Klein and Derek Thompson
Samuel Moyn on April 10, 2025
In “Abundance,” Ezra Klein and Derek Thompson prod fellow liberals to think beyond their despair over Trump’s return to power.
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DeepSeek Is Embraced in China by Government Nationwide
Meaghan Tobin and Claire Fu on March 18, 2025
Government bodies nationwide have been eager to show they are using DeepSeek’s A.I. technology since the company’s founder met with Xi Jinping, China’s leader.
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Junior Bridgeman, N.B.A. Player Turned Mogul, Dies at 71
Richard Sandomir on March 15, 2025
He became an entrepreneur during a solid career with the Milwaukee Bucks. He later bought hundreds of fast-food outlets, a Coca-Cola bottling business and Ebony and Jet magazines.
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Young Professionals Are Increasingly Turning to Boring Small-Business Niches
Gregory Barber on March 12, 2025
Younger would-be chief executives are increasingly seeking profits — and freedom from the 9-to-5 — by pivoting from corporate jobs into often unglamorous small-business niches.
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