The video follows a cyclist as they join a group ride to celebrate the launch of a new shoe. The ride includes a challenging climb up Box Hill, where the cyclist faces a test of endurance against fellow riders. The video also includes glimpses of the cyclist's training regimen and upcoming events.

Frank Schleck, a professional cyclist, introduces their Trek Émonda race bike for the Tour de France. They highlight the bike's lightweight, stiffness, and responsiveness, particularly in corners and accelerations. Schleck also discusses the advancements in carbon technology and the importance of staying current with technological developments in cycling.